Keith Richards has been roped in for an ad campaign by none other than Louis Vuitton. But Keith Richards is completely baffled, he can’t understand why he was chosen as a fashion icon.

According to www.iol.ie, he said: “Charlie Watts is the most stylish member. He spends his time on the beauty and the cut of the clothing.  There he is on Saville Row (London street famed for its tailors), and I’m the fashion icon?

Fashion thinks more about me than I think about it.”