Billy Mays is selling health insurance now.
Why in the world would anyone buy health insurance from a guy who will gladly sell just about anything?
Maybe his just-short-of-yelling approach to infomercials works for Orange Glo, but this is different. If the floor cleaner doesn’t work, you just buy another one – floor or cleaner. If your health insurance doesn’t work, you could die.
So, why would iCan Benefit Group chose the guy who sells everything from OxiClean to Mighty Putty for their spokesman? Well, apparently, people buy stuff Billy sells.
Billy made Orange Glo. No one heard of OxiClean before Billy started cramming it down our collective throats. People without yards are buying the Awesome Auger.
The man can sell.
It could be worse. We could be buying health insurance from Matthew Lesko. Who? He’s the guy who tries to sell the book he wrote on getting free money from the government. Same approach as Billy, just a little crazier.
Speaking of the same approach, ShamWow’s Vince adds a bit of slime and creepiness to Billy’s approach. Remember “sham” rhymes with “scam.”
Remember John Parkin? No? Red bow tie and suspenders? You probably have some Auri, Astonish or a Turbo Cooker in your cupboard. Billy as a dweeb.
Parkins partner, Nancy Nelson, was not above selling everything and anything, too. You remember her – the Ronco Pasta Maker, Ronco Food Dehydrator, the Juiceman, the Freshsaver and the Paint Stick. These infomercial people are not above pimping for anyone with money.
Which brings us back to health insurance. Before you run out and buy insurance from iCan, ask yourself the following questions:
1. Was Miss Cleo really a psychic?
2. Can you really buy a house with no money down?
3. Do you use your Bowflex for anything other than a place to hang your clothes?
4. Did a magnetic bracelet that’s been ionized really improve your golf game?
5. Would a truck load of Enzyte make you want to hump Bob’s wife?
If you answered “yes” to any of the questions above, go ahead and buy the health insurance Billy is selling.
Not all as-seen-on-TV products are scams, but most are. Go to infomercialratings.com to see what other think about the products before you buy.
Here’s a quick list – Don’t buy the following: Shamwow, Buxton Bags, Sauna Belt, Floam, Enzyte, Kinoki Foot Pads or anything that starts with the word “Ab.” Do buy the following, if you are so inclined: Proactiv, Huggable Hangers, Ped Egg, NutriSystem, Maxiglide, Flavor Wave Oven and anything by Ron Popeil.

1 response so far ↓
1 Rhona // Oct 10, 2008 at 11:38 am
Great work.
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